EditShare: The Invisible Infrastructure Revolution
Learn why creative.space offers a simpler, more effective approach to media storage than EditShare, eliminating complexity and allowing creative teams to focus on their craft rather than managing technology.
By Nick Anderson, Product Manager for creative.space at DigitalGlue
When Daniel Bender, Film and Broadcast Director at The Belonging Co., found himself editing from 30,000 feet above ground, it wasn’t simply innovative technology that enabled this—it was a fundamental shift in the philosophy of media storage itself.
Companies like EditShare have long supported creative teams with robust storage solutions and media asset management tools. Founded in 2004, EditShare made headlines with its ambitious acquisitions and expansions into editing software, cloud workflows, and integrated media management. Yet, despite these advancements, EditShare shares a critical blind spot common among many traditional storage providers: their solutions still require creative professionals to actively manage the complexities of storage infrastructure.
Complexity as a Hidden Tax
EditShare’s offerings—like EFS storage solutions and FLOW media management—do a commendable job providing high-performance capabilities. But, each feature set, whether cloud-based FLEX systems or MediaSilo collaboration tools, adds layers of complexity. Every new interface, every new integration demands attention and cognitive energy from creative teams already tasked with delivering visionary work.
This creates a significant cognitive burden—the hidden tax on creativity. The more time editors spend navigating through elaborate systems, the less energy they have for their craft. True innovation isn’t about adding management layers; it’s about removing them entirely.
creative.space: Eliminating the Problem
While EditShare expanded horizontally, absorbing more features and complexity, creative.space chose vertical innovation—refining the core storage experience to make it invisible. Our guiding philosophy has never been about giving creatives more things to manage; rather, it’s about eliminating management altogether.
With creative.space, the need to manage proxies, handle syncing issues, or navigate intricate asset management tools evaporates. We offer true centralization: one place for all your media, accessible everywhere through simple, direct links. No proxies. No manual synchronization. No cognitive load.
True Centralization vs. Managed Decentralization
EditShare’s FLEX and cloud integrations undoubtedly offer valuable remote workflows, yet they still fundamentally rely on decentralized processes—content moving between on-premise servers, cloud storage, and local caches. This means more versions, more syncing, and inevitably, more problems.
creative.space revolutionizes this concept with genuine centralization. The same single, high-resolution file you ingest from the camera is instantly available everywhere, without duplication or additional copies. Editors, producers, and remote collaborators simply open their projects and begin working, no matter their location, without downloading or relinking files.
Invisible Infrastructure: Storage as Utility
The best technology isn’t the one you continually have to adjust and manage—it’s the one you never have to think about. Just as electricity transformed from a managed resource to an invisible utility, creative.space is transforming media storage from a complex task to a seamless, background service.
EditShare, despite its impressive product range, remains in the “generator era”—offering powerful tools but still requiring ongoing attention and management from creative teams.
Democratization Through Simplicity
EditShare has made commendable strides in empowering creative teams through robust and scalable solutions, yet the complexity inherent in their offerings often presents a steep learning curve for smaller teams lacking dedicated IT resources.
creative.space dismantles these barriers entirely. Teams of all sizes—from independent studios like Brat TV to large-scale productions such as The Belonging Co.—experience unprecedented creative freedom, no longer burdened by the technical hurdles that traditional systems impose.
Transitioning to True Creative Freedom
While transitioning to a new storage solution can seem daunting, creative.space’s approach ensures this shift is not just easy but transformative. Unlike conventional solutions that leave users to navigate their tools alone, creative.space proactively manages migration, workflow integration, and provides continuous support. The result isn’t merely a new storage solution; it’s a new creative reality.
The Choice is Clear
Ultimately, the choice between creative.space and EditShare comes down to one essential question: should your team’s energy be spent managing complexity, or should it be free to create? EditShare has unquestionably advanced the field of media workflow solutions, but creative.space has fundamentally redefined it—removing the management burden entirely.
Your team’s best work happens when they forget about storage completely. That’s exactly the freedom creative.space offers. It’s time to embrace infrastructure that disappears, enabling your creativity to flourish without interruption.
Stop managing. Start creating.
